man lyzr-ai
Lyzr AI
Took an agent platform from niche to noisy.
Lyzr makes enterprise AI agents. I run brand, content, and influencer experiments end-to-end — small bets, fast iteration, the loud ones become the story.
- 25K → 40K+Socials scaled
- 300K+ impressionsBest post
- 4Platforms
- $0Ad spend
An agent platform competing with everyone louder.
Lyzr had real product, real customers, and a brand that read like every other B2B AI page on the internet. The category was loud, undifferentiated, and addicted to claims nobody could verify. The brief: make a software company feel strange enough to remember, without losing the enterprise audience that actually signs the contract.
How I attacked it.
Headline-first writing
Every post is a headline first. If it doesn't earn the scroll-stop, it doesn't ship. The body comes after.
Small public bets
Instead of one big campaign, a steady cadence of weird, specific experiments. Wins compound. Misses become posts about misses.
Operator distribution
30+ influencer drops with operators the buyer audience already trusts. Not influencers. People who actually ship.
Three that landed.
"We Are Firing"
A LinkedIn post that read like a press release nobody saw coming. Zero ads. Pure copy. Comment section turned into category discourse for a week.
Pure copy · 0 ad spend"Official Apology"
Took a tense moment in the category, leaned into it with human-first copy, and turned scrutiny into goodwill. Inbound from operators went up that week.
Top performing brand-voice post of 2025"Alien"
Conceptual launch art. Scroll-stopping by design. Made a software brand feel strange and worth remembering. Got picked up by category newsletters.
Picked up by category newslettersStrange beats polished.
Strange beats polished
The posts that broke through weren't the prettiest. They were the most specific. Polish reads as corporate. Specificity reads as human.
Cadence > campaigns
Twelve small experiments in a quarter teach you more than one big launch. The compounding effect on brand voice is enormous.